CT wedding vendors
CT Weddings

TAWG Packages

Thank you for your interest in joining our family of wedding vendors!

 July_2015_shelf

Reach Brides in Your Local Market with
The American Wedding Guide Team!

 

Custom Design Your Marketing Package
to Fit Your Business Needs

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Below is a step by step explanation of our program and services which I will go over with you on the phone.

THE AMERICAN WEDDING GUIDE

1: What is The American Wedding Guide (TAWG)?

TAWG is an iPad sized wedding planner that is given out as a free gift to Brides-to-be within Fairfield and New Haven County.

It’s broken down into 3 sections:

  • Section 1:   Company Display Ads: Our team interviews and chooses 7-10 local CT vendors in Fairfield and New Haven County, CT to display their company ad within the appropriate category section.
  • Section 2:  Editorial Section: This is where we add useful planning editorial with helpful articles from our experienced wedding vendors, as well as, necessary information the bride must learn.
  • Section 3:  Wedding Planning Worksheets: A section with timetables and worksheets to help keep her on track. Our guide is purse-sized to be carried daily. Once she writes into it, she will hold onto it and refer back to your company ad when she is ready to book with you.

2: Where is the wedding planner distributed?

  • Bridal Shops: Our wedding planner is distributed within Fairfield and New Haven County as a free gift to brides-to-be.
  • Local Bridal Shows: Our charismatic team attends 40+ bridal shows a year to distribute our wedding planner as well as consult with the bride regarding her planning. (see bridal show list below)
  • Participating Vendors:  Our family of vendors love handing out our helpful planner. Brides love it, use it, and carry it in their purse to always keep handy to use as they plan their important details of their wedding. They also appreciate the caring gift from the vendor. Organization is KEY in wedding planning!

3: When do you print and how many copies?

  • We print twice a year: January and July
  • 10-15,000 copies of The American Wedding Guide are printed yearly.

4: Some more perks and advantages

  • We give away a free all-inclusive honeymoon every year
  • We hand out prizes to brides at our bridal show booth. Extra promotion available.*
  • We’re not pushy. We simply recommend “CT’s BEST WEDDING MERCHANTS” in our guide to local CT brides.
  • The bride will keep the guide until she needs your service. Does not get overwhelmed. Is completely at her leisure to call upon the best wedding vendors to help create her perfect wedding. 🙂
  • Great thing about TAWG: You will have the option to reach out to our brides directly as our partner, by utilizing our extensive bridal referral database.

“The key to investing in quality advertising is to be certain the advertisement is getting the right exposure at the right time to the right clientele.”

Within Our Packages:

Below is an explanation of our packages designed to fit any budget!

Leads List Access

• You will have access to 40,000+ brides all on excel files that are opted-in to receive emails from us and our vendors.*

• The database is updated every month with hundreds of newly engaged couples ready to start planning her wedding. You will be able to utilize these valuable lists to set up email or print campaigns to brides in need of your services.

The bridal leads lists include:

• Brides name
• Grooms name
• Email Address
• Home Address
• Wedding Day
• Approx. number of guests
• Home phone
• Work phone
• Wedding Facility
• Approx. Wedding Budget
• Services/products that she has not secured yet

*access will be granted when leads list package amount is paid in full.

Online Company Profile

  • You will receive an online company profile upon sign up on our planning website: www.theamericanweddingguide.com
  • It includes your company info and link to your website.

Directory Listing

  • You will receive a directory listing located in our wedding planner.

 DESCRIPTION OF PACKAGES

ALL PACKAGES ARE FOR A FULL YEAR: Your company ad will be featured in 2 books

 

PACKAGE A – Premium Marketing
It includes:

  • Company Display Ad in 2 issues
  • Online Company Contact Directory Listing
  • Directory Listing in Guide/Planner
  • Bonus! First12 Certificates in Gift Savings Packet Program
  • Bridal Show Exposure

 

PACKAGE B – Referral Marketing

  • 24/7 Bridal Leads Database Access
  • Online Company Contact Directory Listing

ADD ON PROGRAMS

All options require purchase of PACKAGE A: Premium Marketing

Add on 1  – Gift Certificate Program

Our team will hand out your gift certificates as prizes at bridal show(s).
Partners will be emailed list of winners of your gift certificates.

Add on 2  – Editorial

Be viewed as an expert! Write a helpful generic editorial
to be posted online and in our planner.
Includes Credits: Writer’s Name, Business Name and URL

Add on 3  – Social Media Facebook Posts

Monthly posts on our Facebook page promoting a special. Sharing your company’s post w/tag (bimonthly) or Design and post of specials on TAWG FB (one per month)

Add on 4  – Extra Directory Listing

Add your company to an additional category in our directory listing.

ADDITIONAL PREMIUM SERVICES

All options require purchase of PACKAGE A: Premium Marketing

Bridal Appointment Booking

Our wedding planners will meet with registered engaged couples
to help in booking appointments with our partners.

Bridal Show Gift Savings Packet Program

3 Winners are chosen from the bridal shows to be mailed a packet
which includes gift certificates from our partners.
Partners will receive list of winners via email.

Direct Email Marketing

Drive Targeted Traffic with Monthly News/Sales Letter

• 12 consecutive month commitment*

• 6 consecutive month commitment*

* Email Program.

Additional Monthly Email Blasts:

Segmented List | Yahoo/Aol | Client List

 

PRODUCTION OF AD (LAYOUT & DESIGN)

Full page
Half page
Quarter Page
Two Page Spread
Back Cover
Inside Back Cover
Inside Front Cover

Our team is looking forward to help grow your company this year and next! 

Bridal Show Dates

Wedding Website Vendor Profiles

eBooks

Package and Program Breakdown